BASALTsix Trucker Cap

LUUM® is a growing paddler-centric British SUP and Equipment brand.

We are based in Torbay, South Devon which is home to some of the best paddleboarding locations in the UK. With our varied coastline geology earning Torbay UNESCO Global Geopark Status we know how experiencing our world from the water can change your entire outlook on life.

Our products and designs are based on real-world experiences and learnings so we know that even the smallest of changes can make the biggest differences to your adventures on the water - by combining our design methodology with the high production quality offered by our overseas production partner and living our mission to reduce our environmental footprint by innovating with UK manufacturers we can confidently say we are here to stay!

We are a brand that earned solid industry recommendation within days and weeks of launch. You won't find our boards plastered with crazy jargon or in never-ending promotional deals - we focus on clean functional designs and gaining professional endorsement from industry and reviews. Both our boards and UK designed and manufactured Flux Double Quick Release Belt have impressed even the most well-known and experienced paddleboarders in the UK and we're quietly proud of that so feel free to shout about it for us!

In the meantime, take a look at our boards, watch some of the video reviews, ask us any questions we're here to help, but most importantly, stay safe and look after each other on the water!

We know it's hard to buy SUPs online so here's what we do to make it easier for you:

- you can email, call or message us via our google listing with any questions. Other customers have found that a phone call is best but it's your choice!

- we launched with and continue to have a tight range of boards to make it simpler for you to shop

- we don't do jargon, we try to keep things simple online and go into more depth if you require it

- we include any reviews on our ratings and reviews page and we have lots of feature from professionals from the world of SUP rather than influencers

- we offer a try before you buy service within a reasonable distance of Torbay, South Devon

For SUPs we use Parcelforce 48 service so allow two working days for your board to come. Sometimes you'll be lucky enough to get it the next day so keep your finger's crossed! All other products will have a small delivery charge attached. If you're in a pickle and live within a within a reasonable distance of Torbay give us a call as we may be able to add your order to our local deliveries for a same day service.