About Us

About Us

LUUM® is the energy that connects us with each other and our environment. We are a paddler-centric brand that builds our products and designs based on your shared experiences and learnings so the smallest changes can make the biggest differences.

Our Headquarters are in Torbay, South Devon, home to some of the best paddleboarding locations in the UK and with our varied coastline earning Torbay UNESCO Global Geopark Status we know how this can be best experienced from the water. 

But we aren't just about the feeling, we are 100% Serious about SUP - our inflatable allround and touring boards have been designed, tested and developed in the UK in all seasons and water conditions to give you a tough, rigid, stable and well equipped board so you can get the most out exploring your water.  We combine our design methodology with the high production quality offered by our overseas production partner and seek to reduce our environmental footprint over time by increasing the number of accessories that are manufactured in the UK.

We are a growing brand that earned solid industry recommendation within days and weeks of launch. You won't find our boards plastered in crazy technology jargon or in never-ending promotional deals - we focus on professional endorsement from industry reviews and our boards have impressed even the most well-known and experienced paddleboarders in the UK.  We're proud of that and hope that when you're ready, you'll be proud to paddle one too.

In the meantime, stay safe and look after each other on the water.